MARK KERRISON | Photojournalist

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PETA Billboard Targets Celebs Buying Designer Dogs London

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A new billboard advertisement produced by PETA UK, a UK-based charity dedicated to establishing and protecting the rights of all animals, is pictured on 17th November 2020 in London, United Kingdom. The advertisement, which features an image of Max the Shelter Dog, is intended to highlight the issue of celebrities and influencers purchasing ‘pedigree’ and ‘designer’ puppies from breeders at a time when thousands of dogs are waiting to be adopted at local shelters and rescue groups, including many acquired during the first coronavirus lockdown and then abandoned.

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2020-11-17 PETA billboard targets celebs buying designer dogs
A new billboard advertisement produced by PETA UK, a UK-based charity dedicated to establishing and protecting the rights of all animals, is pictured on 17th November 2020 in London, United Kingdom. The advertisement, which features an image of Max the Shelter Dog, is intended to highlight the issue of celebrities and influencers purchasing ‘pedigree’ and ‘designer’ puppies from breeders at a time when thousands of dogs are waiting to be adopted at local shelters and rescue groups, including many acquired during the first coronavirus lockdown and then abandoned.